Radica Intimate (RI) is a personalized email marketing software that supports marketers to execute permission-based email marketing tactics, without spamming their customers. By better understanding of customer’s behaviour and distributing the relevant content in both email marketing campaigns and newsletters, marketers are able to create an intimate and long-lasting relationship through the personalized communication with the customer.
RI emphasizes providing a highly user-friendly interface for marketers to create, execute and manage their email campaigns. In addition, RI carries a set of features that optimize email delivery and tracking of the campaign in real-time
Our customers include Global Sources, Hong Kong Tourism Board, BEA, Cannon, Next Media, HKU School, Sony, PCCW, Prudential, NEC, CTM, Zurich, Epson, NWT, BUPA, LeMeridien, Sime Darby, Chanel, Holiday Inn, Autotoll, The Swank, Melani, Sunflower, Oracle, SaSa.com, Classified Post, Lee Kum Kee, Swire Properties. Government and non commercial clients include Trade and Industry Department of China, Hong Kong Institute of Vocational Education, The Chinese University of Hong Kong, Hong Kong Trade Development Council and Hong Kong Ministry of Education.
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